Obama Releases New Spanish-language Ads

The Obama campaign released a new Spanish-language television spot on Monday, titled “El Sueno Americano”, in which he addresses Hispanic voters in Spanish about the American dream.
 
The thirty-second spot focuses on the principal issues in all voters mind this election season, healthcare and education, instead of focusing on the hottest of hot-button issues, immigration reform.
 
Last July, the Obama campaign stunned Hispanic media execs with the announcement that it planned to invest $20 million in Hispanic advertising in battleground states in the run-up to the election. Most of this spending has been absorbed by television networks Univision and Telemundo.
 
The Spanish-language commercial was leaked to YouTube on Friday and by Tuesday morning had yielded more than 60,000 page-views.
 

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.