MNI Rolls-out Enhanced Digital Offering

Stamford-based ad-service provider MNI has long served in the magazine print space offering targeted placement in all of the top markets through 42 established titles, including the Hispanic market titles Cosmo en Espanol, People, TV y Novelas and Vanidades.
 
The company is now stepping up its digital services for both the general and Hispanic markets.
 
“We offer programs that target specific demos and DMA’s. For instance, an advertiser can target Cuban-Americans in Miami with a placement tailored to them, while reaching a Mexican-American audience in LA with relevant messaging, all with one buy,” says Sales Development Manager Catherine Beekman.
 
Beekmann says that the digital offering they have to target Latinos is assembled for each client based on their target and goals: “We have digital Hispanic programs that are geotargeted to particular DMA’s, incorporating local media sites that have a proven reach into the desired target,” Beekman tells Portada.
 
As a Time Warner company, MNI can provide customized plans developed through Claritas, Time Warner’s research system, which provides psychographic and demographic profiling by DMA and ZIP code.
 
While in the last few months print investment has been “flat,” according to Beekman, she says that the company’s digital business has been growing “exponentially.”
 

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.