Market Intelligence: Top Most Visited Websites by U.S. Hispanics this Summer

Between June and September this year, the top seven most-visited websites by U.S. Hispanics held their position, according to comScore data. Interestingly, the top six of those seven experienced contracting audiences in August; this is not as alarming as it seems, however, as August is typically a slower month which lends itself more to lazy days on the beach than behind a desk at one’s computer.
 
As seen below there were a number of websites that shifted positions in the top 25 between June and the end of August, with those ascending the ranks highlighted in green, and those who fell in red.
 
 
 
Unique Visitors (000)
 
Aug-07
Aug-08
% Change
Total Internet : Total Audience
181,257
188,937
4
Total US Hispanics
16,969
20,071
18
Google Sites
13,011
14,748
13
Yahoo! Sites
13,392
14,673
10
Microsoft Sites
12,378
12,430
0
AOL LLC
N/A
10,798
N/A
Fox Interactive Media
9,242
10,556
14
eBay
7,990
6,591
-18
Ask Network
5,388
5,699
6
Wikimedia Foundation Sites
4,663
4,741
2
Apple Inc.
4,662
4,622
-1
Viacom Digital
4,843
4,617
-5
Amazon Sites
4,886
4,594
-6
CBS Corporation
1,625
4,066
150
Glam Media
2,069
3,720
80
FACEBOOK.COM
2,458
3,695
50
Turner Network
N/A
3,651
N/A
Disney Online
3,100
3,490
13
New York Times Digital
3,736
3,229
-14
Photobucket.com LLC
3,030
3,218
6
Weather Channel, The
2,914
2,897
-1
Adobe Sites
3,018
2,718
-10
Verizon Communications Corporation
2,083
2,698
30
Wal-Mart
2,780
2,650
-5
Time Warner - Excluding AOL
N/A
2,641
N/A
Craigslist, inc.
N/A
2,638
N/A
AT&T, Inc.
2,839
2,615
-8
 Source: comScore
 
Trends:
 
  • Network sites continue to perform strongly, holding the top five slots in terms of Web traffic.
  • Continuing a trend that was solidified between April and June of this year, there are currently no purely Hispanic sites on the top 25 visited by U.S. Hispanics, suggesting that the acculturated Internet using Latino base is more numerous and that it prefers general market sites.
  • Online auction site eBay continues its slide, as measured by Hispanic Web traffic, falling a full18% over the past year.
  • Facebook continues to do well, having increased its audience by 50% between last August ‘07 and August ’08.
  • Meanwhile, in a show of how volatile the fringes of the top 25 are, we see some new entrants on the list, notably in the appearance of Craigslist and Wal-Mart, suggesting that Hispanic value shoppers are turning out in force.
 
 
The below chart shows the Top 25 site visited by U.S. Hispanics between June 2008 and June 2007

 
Unique Visitors (000)
 
Jun-07
Jun-08
% Change
Total Internet : Total Audience
178,839
189,873
6
Total US Hispanics
16,546
20,073
21
Google Sites
12,436
14,840
19
Yahoo! Sites
13,351
14,733
10
Microsoft Sites
12,233
12,923
6
AOL LLC
N/A
10,959
N/A
Fox Interactive Media
8,450
10,446
24
eBay
7,974
6,981
-12
Ask Network
5,077
5,555
9
Apple Inc.
5,138
4,961
-3
Viacom Digital
4,743
4,846
2
Amazon Sites
4,896
4,662
-5
Wikipedia Sites
4,624
4,647
0
Turner Network
N/A
3,816
N/A
Disney Online
3,228
3,632
13
Photobucket.com LLC
3,219
3,602
12
Glam Media
2,145
3,480
62
FACEBOOK.COM
1,782
3,374
89
New York Times Digital
3,557
3,017
-15
CNET Networks
3,014
2,976
-1
Gorilla Nation
3,077
2,867
-7
Adobe Sites
4,048
2,831
-30
Superpages.com Network
1,830
2,685
47
Verizon Communications Corporation
2,066
2,673
29
AT&T, Inc.
3,434
2,664
-22
Weather Channel, The
2,873
2,627
-9
Connexus
2,851
2,489
-13
 
 

What You Need to Know About the 200 Websites most visited by Hispanics


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