Hecho en Mexico: Classified Site TuAviso.com Pivots into U.S. Hispanic Market

ES Interactive, LLC, a content and application provider for mobile carriers and portals throughout Spain, Mexico, Puerto Rico, and South America, has become the exclusive representative for www.tuaviso.com.mx and www.tuaviso.net in the United States and Puerto Rico.

Besides Mexico and Latin America, TuAviso's reach extends to all Spanish speakers in the United States as well, which will be the main target for ESI. This deal with TuAviso marks ESI's first step into the online classified, and represents a significant opportunity for both companies.

TuAviso’s General Manager Alonso Fernandez expressed enthusiasm for the partnership, saying that the 44 million person Hispanic market presents a significant growth opportunity for the company. TuAviso.com.mx is headquartered in Mexico DF, Mexico and just established offices with ES Interactive, LLC in Hollywood, California.

Related Article: The Spanish-language Classified Advertising Market: Q & A with El Clasificado Publisher Martha de la Torre (Nov. 2005)


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