Hecho en Mexico: Classified Site TuAviso.com Pivots into U.S. Hispanic Market

ES Interactive, LLC, a content and application provider for mobile carriers and portals throughout Spain, Mexico, Puerto Rico, and South America, has become the exclusive representative for www.tuaviso.com.mx and www.tuaviso.net in the United States and Puerto Rico.

Besides Mexico and Latin America, TuAviso's reach extends to all Spanish speakers in the United States as well, which will be the main target for ESI. This deal with TuAviso marks ESI's first step into the online classified, and represents a significant opportunity for both companies.

TuAviso’s General Manager Alonso Fernandez expressed enthusiasm for the partnership, saying that the 44 million person Hispanic market presents a significant growth opportunity for the company. TuAviso.com.mx is headquartered in Mexico DF, Mexico and just established offices with ES Interactive, LLC in Hollywood, California.

Related Article: The Spanish-language Classified Advertising Market: Q & A with El Clasificado Publisher Martha de la Torre (Nov. 2005)

Trackback from your site.

Avatar

Editorial Staff @portada_online

Portada Staff

Leave a comment

MORE FROM PORTADA



Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.