V-me and Sears present “Honor Hispano”

 V-me and Sears are teaming up to present Honor Hispano, a week-long tribute to Hispanic-American military personnel.

Sponsored entirely by Sears, Honor Hispano includes exclusive primetime specials, original vignettes presenting stories of Latino soldiers and their families, and an invitation for viewers to visit www.VmeTV.com and send messages of support to current and past servicemen and women. The messages will appear in V-me's signature primetime interview program - Viva Voz con Jorge Gestoso.

As an offshoot to the initiative, Sears has a special Military Wish Registry available http://www.sears.com/wish this holiday season where military personnel and their families can register for needed items that others may then purchase for them (Unfortunately, one-way flights from Afghanistan and Iraq are not available through the registry).

“Last year we ran Honor Hispano for one month that had short vignettes and user-generated content,” Natalie Judd, a spokesperson for V-me tells Portada.

This is the first time that Sears has sponsored the initiative, however.

Related Article: Sears' Nuestra Gente goes it alone


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.