Hispanic Teens Far Outpacing Broader Teen Market in Mobile Consumption
US Hispanic teens aged 12-17 represent 2.5 million subscribers, according to MultiMedia Intelligence. This is an increasingly important segment of wireless consumers, with a subscriber growth rate of two to three times that of the overall US teen market over the next 5 years.
Key findings regarding Hispanic teen wireless subscribers include:
*Hispanic teens represent 16% of the overall US teen market.
*By the age of 15, penetration of wireless services among US Hispanic teens is 64%
*By the age of 17, the penetration rate rises to 78%.
*The US Hispanic teen is much more likely to use advanced telephony functions than other US teens, but less likely to use their camera phone.
*Like the broader US teen market, Hispanic teens ask their phones to do more, from text messaging to purchasing content and feature a higher overall Average Revenue per User (ARPU).
The report, "Spotlight on the Hispanic Wireless Teen: The 12-17 US Hispanic Teen Wireless Subscribers, Revenue, ARPU and Content" analyzes the US Hispanic 12-17 year old teen wireless market, and results from MultiMedia Intelligence's strategic partnership with Experian.
The partnership combines MultiMedia Intelligence's industry expertise, market sizing, forecasting models and databases with Experian's Simmons National Consumer data on behavior, psychographics, lifestyles, opinions and attitudes.
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