Ad Campaigns: Amtrak, HBO and Blue Cross/Blue Shield

Amtrak is marketing its Acela Northeast Corridor service to Hispanic business owners in a variety of Northeast newspaper and online properties during the fourth Quarter of 2008. Newspapers and Online Media are bought by Ethnic Print Media Group. Amtrak’s Hispanic Agency of Record is Atlanta based Images USA.

Health insurance company Blue Cross/Blue Shield is expanding its Hispanic Advertising program. Siboney USA, Blue Cross/Blue Shield’s Agency of Record is looking into different media vehicles, including Hispanic newspaper websites.

HBO is doing a network buy in La Vibra, the lifestyle and entertainment magazine published by Impremedia. In 6 top Hispanic markets.  The buy includes the Houston market, where La Vibra is published by La Voz- The Houston Chronicle (Hearst), through an agreement it has with Impremedia.

Related Article: Ad Campaigns---Tampico, Home Depot, Bank of America, Obama Campaign


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.


ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).