Ad Campaigns: Amtrak, HBO and Blue Cross/Blue Shield
Amtrak is marketing its Acela Northeast Corridor service to Hispanic business owners in a variety of Northeast newspaper and online properties during the fourth Quarter of 2008. Newspapers and Online Media are bought by Ethnic Print Media Group. Amtrak’s Hispanic Agency of Record is Atlanta based Images USA.
Health insurance company Blue Cross/Blue Shield is expanding its Hispanic Advertising program. Siboney USA, Blue Cross/Blue Shield’s Agency of Record is looking into different media vehicles, including Hispanic newspaper websites.
HBO is doing a network buy in La Vibra, the lifestyle and entertainment magazine published by Impremedia. In 6 top Hispanic markets. The buy includes the Houston market, where La Vibra is published by La Voz- The Houston Chronicle (Hearst), through an agreement it has with Impremedia.
Related Article: Ad Campaigns---Tampico, Home Depot, Bank of America, Obama Campaign
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