Venezuela Al Dia Expands Reach in the U.S.
Venezuela Al Dia
(25,000, Spanish-language), a weekly newspaper published in Miami targeting Venezuelan expatriates, is expanding into other U.S cities.
Publisher Manuel Corao tells Portada that it recently started publishing 2,000 issues in Houston, where Venezuelan State company PDVSA has its U.S. headquarters, and 2,000 in Chicago. In Houston, the publication is distributed in racks and Hispanic-owned stores of the Katie neighborhood, which has a strong Venezuelan population.
Venezuelans in the U.S. have a relatively high purchasing power. Many of them arrived to the U.S. disturbed by the economic policies of Venezuelan president Hugo Chavez.
USA Printing is printing the publication in Chicago and Houston.
Corao says that the expansion should allow Venezuela Al Dia to garner interest from national advertisers. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx. For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition.
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