Venezuela Al Dia Expands Reach in the U.S.

Venezuela Al Dia(25,000, Spanish-language), a weekly newspaper published in Miami targeting Venezuelan expatriates, is expanding into other U.S cities.
 
Publisher Manuel Corao tells Portada that it recently started publishing 2,000 issues in Houston, where Venezuelan State company PDVSA has its U.S. headquarters, and 2,000 in Chicago. In Houston, the publication is distributed in racks and Hispanic-owned stores of the Katie neighborhood, which has a strong Venezuelan population.
 
Venezuelans in the U.S. have a relatively high purchasing power. Many of them arrived to the U.S. disturbed by the economic policies of Venezuelan president Hugo Chavez.
 
USA Printing is printing the publication in Chicago and Houston.
Corao says that the expansion should allow Venezuela  Al Dia to garner interest from national advertisers. He also plans to launch a New York edition in the next few months, starting with a circulation of 2,000 that will be distributed mostly in the Bronx. For now, the Chicago, Houston and New York versions of the paper are going to be the same as the anchor Miami edition. 

Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.