A Look Up-market in a Down Time

Portada: What are you doing on the digital side of things with ODE?
 
Tatiana Angel, Publisher, Ocean Drive Espanol: Print is still priority at Ocean Drive Español, but so is our website, among other fresh initiatives we are developing. We take the issues and the articles that matter to our readers most and package them for their enjoyment online.
 
Distributed through Curtis Circulation Company, Ocean Drive Español can be found at major bookstores, newsstands and airports in the key Hispanic markets in the United States and on the web at www.oceandrive.com.

Portada: Where does your circulation presently stand?
 
Angel: 40,000 copies predominantly distributed in South Florida, but International distribution as well. We are also found in every Barnes and Noble bookstore as well as Forum Book Stores in the US. You'll find us in all upscale hotels, salons,spas as well in our exclusive reading lounges in Simon Malls.
 
Portada: Are Miami’s Hispanic demographics changing and what bearing does this have on marketing efforts targeting them? 
 
Angel: Magazines need to embrace change created by innovative technologies and the current economic situation. 
 
Ocean Drive Español has been able to successfully grasp the Latin luxury lifestyle markets and its readers with a very upscale and sophisticated content ands will continue to build upon and make the necessary adjustments and continue to expand its reach capabilities to keep up with the changing times.
 
Portada: What sort of event marketing do you do and how do you think this augments your brand?
 
Angel: Through our  many events we bring the pages of the magazine to life,  whether it is  celebrating the Juanes cover with a  private party  hosted  by  Juanes himself for our subscribers, to the incredible Heineken Music series  that included a private concert with Grammy-nominated CABAS.  Ocean Drive Español is the favorite Spanish-language lifestyle magazine, capturing South Florida’s glamour, fashion, Hispanic celebrities and the social scene in an upscale publication that combines pop-Latino culture with true international style. Ocean Drive Español appeals to the sophisticated reader seeking an entertaining source of fashion, travel, art trends and a guide to finer living. 
 
Portada: What is your association with Trump magazine?

Our sister publication Trump is a new addition to the Niche Media  family of publications that include:
 
Gotham
LA Confidentila
Hampton
Michigan Ave
ART Basel
Bal harbour
Boston Common
Gotham
WYN
VEGAS

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.