TracyLocke and LatinWorks Launch Branding Campaign for Texas Lottery

TracyLocke and LatinWorks will launch a new branding campaign for client Texas Lottery Commission, featuring a brand platform that will extend across the next 12 months and campaign elements that include television, radio, out-of-home (OOH), point-of-sale (POS), online, print, and sponsorships and promotions with street teams.

While TracyLocke developed and managed the general market strategy and advertising development, the agency partnered with LatinWorks, a full-service Hispanic advertising agency based in Austin, Texas, for development of ethnic advertising.

The campaign features small, lucky moments in the day of an average Texan, suggesting that any day could be a lucky day.

Related Article: Accounts/ Advertising Campaigns: New Mexico Tourism Department, Virginia Lottery Wachovia, Sony 


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.