Advertising Campaigns

Read what advertiser is doing what where and what agency is behind the decision. 

Company

Brand

Agency

Period

Vehicles

Comment

Farmers Insurance Group

NA

NA

Sept 15- Oct. 15

FSN (collection of cable TV regional sports networks, owned and operated by News Corporation)

Original programming, including 30-minute and 60-minute specials, will air during Hispanic Heritage Month (Sept. 15-Oct. 15),

Goya

NA

Inhouse (English-Language Media – Everett)

2008/2009 season

Advertising and promotional signs in the ballpark.
Food stands

 

Yankee Stadium Sponsorship

Obama Campaign

NA

GMMB

September 2008

Florida print , digital and broadcast

Part of $39 million Florida campaign

Mc Cain Campaign

NA

NA

September 2008

TV Ad aiming Latino population

McCain, who is more liberal on immigration than his party,

Aflac, Infinity, New York Life

NA

-Infinity (Marca Hispanic) - Aflac (Zubi Advertising)- New York Life (Media Rare)

September – December 2008

Online Advertising at www.mercadodedinerousa.com

NA

Get detailed contact information of more than 1,800 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). Click here.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

Latcom’s CEO Valentín Bueno: “Out-of-Home Advertising is Unique Because It Is Democratic”

We talked to Valentín Bueno, CEO at Latcom, about why out-of-home advertising is growing more than any other advertising media. Out-of-home advertising has always been important, but technological advancement creates more and better opportunities for engaging consumers, which means the industry needs to adapt just as other advertising media. 


Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico’s Marta Gerdes: “The Key to Marketing is Staying True to the Brand’s Essence While Keeping the Consumer at the Forefront”

Tampico has updated its branding for the first time in about 25 years. A new, refreshed image will help Tampico reach its consecrated consumers, as well as the new generations.


JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

JC Penney, MillerCoors, Wilson, and Oath Share 4 Essential Principles for Effective Shopper Marketing

The term 'Shopper Marketing' has been around for some time, but there's still not as much attention focused on "shoppers" as there is on "consumers", which could mean a missed growth opportunity. We talked about Shopper Marketing to JC Penney's Ana Lucía Soto, MillerCoors' Turiya Luzadder, Wilson's Ángel Carmona, and Oath's Maya Abinakad and Denise Brien.