Kimberly Clark to Publish Book on Latino Parenting Experiences
The Huggiesand Pull-Ups brands are calling on Hispanic moms around the country to share with them their parenting experiences. The initiative, called “De Mamá a Mamá” (Mom to Mom), celebrates cherished Hispanic family traditions in a fun and appealing way, while providing a chance to win prizes.
The community’s contributions will be compiled with the help of renowned Hispanic radio psychologist and child-rearing expert Dr. Isabel Gómez-Bassols (Doctora Isabel). Once collected, they will be used to create the first free collective book of culturally relevant parenting tips or consejos aimed at new and expectant Latina mothers.
The final product will be published in book form in April in time for Mother’s Day, and will be given away as a gift in select retail stores around the country. Additionally, the campaign includes a sweepstakes that will reward participants with a chance to win numerous valuable prizes, including year-long and three-month-long supplies of Huggies and Pull-Ups brand products.
To take part in the “De Mamá a Mamá” initiative, consumers can visit www.HuggiesEnEspanol.com and/or www.PullUpsEnEspanol.com, where they can view tips from others and share their own. By doing so, they automatically are entered into the sweepstakes. The Spanish-language websites are part of the HuggiesBaby Network and Pull-Ups Big Kid Central Online Communities.
The sweepstakes runs through Nov. 30 and includes five Grand Prizes, each consisting of one year’s worth of free Huggies and Pull-Upsbrand products and ten 1st Prizes consisting of three months’ worth of free Huggiesand Pull-Upsbrand products. Winners will be selected in a random drawing to be held on or about Dec. 15, 2008.
About Madre y Mujer
Madre y Mujer is a Kimberly-Clark initiative whose mission is to provide practical, everyday solutions to Hispanic women in an effort to improve their quality of life and that of their families. As such, Madre y Mujer is based on lasting family values, including the hygiene and health of Latino families throughout the various stages of life. The solutions Madre y Mujer offers are supported by the products that sponsor this initiative, and by the advice it is continuously providing to Hispanic women and families.
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