Advertising Campaigns [6-A]

  

Company

Brand

Agency

Period

Vehicles

Comment

American Airlines

American Airlines

Zubi Advertising

Second half of 2008

Print and Digital Media, Hispanic Business, Poder, Latin American newspaper websites, Clarin, Globo

Targeting Latin  Business Traveler (U.S. and Latam)

Health Care Service Corp. (Blue Cross Blue Shield of Texas)

Blue Cross – Blue Shield -

NA

2009

TBD. Developing a marketing campaign for the Hispanic population to be implemented

Plan is not far enough along in its development to provide final goals

(Blue Cross Blue Shield of Florida)

Blue Cross – Blue Shield

Republica

2009

TBD. Campaign devouted to the Spanish-language culture (not translated) English campaign  with agency of record, Draftfcb out of Chicago

Has two retail stores that are designed to reflect a Hispanic design and aesthetic, and are staffed with bilingual speakers.

Progressive

Progressive- Autoinsu-rance

Independent insurance agents, financed by Progressive
(Progressive is Hispanic AOR)

Second half 2008 and 2009

Spanish-language radio ads and billboards in the Lakeland, FL area. Plans to similar efforts through independent agents around the country but would not disclose details, citing competitive reasons.

Campaign to lure Hispanic drivers in Polk County.
Progressive has had Hispanic-focused advertising campaigns for some time. What makes this year's campaign unique from previous years is our focus on advertising meant to drive traffic to our local independent insurance agents.

 

Somos  JCPenney

JC Penney

Vidal Partnership

October 2008 issue

People en Español. Insert in October 2008 issue

Essay contest held country-wide in which Associates shared the importance of Hispanic family traditions

2008 Chrysler Town & County

Chrysler

Global Hue

Sept. 24 until Year-End

Univision and TelemundoVanidades,Selecciones,  Latina and Hispanic Business.

TBD

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