La Opinion’s Publisher Monica Lozano Speaks on Company’s New Strategy

“Impremedia, which originally began as a network of Spanish-language newspapers, has been pretty aggressively moving away from thinking of ourselves as a group of newspapers and increasingly as a cross-platform media company,” Publisher Monica Lozano tells Portada.

With the acquisition of Rumbo, says Lozano, the company has added a lot more talented journalists and is leveraging that talent toward the aforementioned goal of becoming a multi-platform media company and content provider.

Currently, some of the company’s staff appear as regular guests on ESPN Radio, and Lozano says that the respective companies are looking into other ways to deepen that relationship. Impremedia is also providing sports content to Myspace Latino. In addition, the company is working with the NFL to attract more Hispanics to the already highly-popular sport.”

“As we make this transition from really being a publisher of newspapers to being a full-blown media company, we’re restructuring by allocating the resources that once went into the physical newspaper production into these new digital, mobile and broadcast platforms,” Lozano tells Portada. “And we’re trying to cut costs as much as possible in the process.”

Portada has known that Los Angeles daily La Opinion, owned by Impremedia, has laid off several members of its editorial team.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.


ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).