BuscaPe Partners with MSN to Launch Comparison Shopping Site in Mexico
Brazilian company BuscaPe.com Group, owner of one of the the largest comparison shopping networks in Latin America, and Microsoft MSN have announced a partnership in Mexico that will benefit more than 12 million users who visit the Prodigy/MSN site. Starting now, they will be able to research and compare prices for products and services at more than 400 stores, as well as access a database of nearly two million products.
According to Romero Rodrigues, CEO and Founder of BuscaPe.com Inc. (http://www.buscape.com/
), the agreement should ensure 50% growth in Mexico.
Data from comScore Media Metrix (March 2008) rank BuscaPe the second largest portal among Latin American e-commerce sites, while the MSN site in Mexico has a more than 94% market penetration and 12 million unique users.
Access to the comparison system is available through the main Mexican MSN site or directly via: http://prodigymsn.buscape.com.mx/.
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Editorial Staff @portada_online