What does Telemundo’s Digital Reorganization Mean Going Forward?

In the wake of Telemundo’s announcement last week that it will merge its digital media and mobile operations under a new Digital Media and Emerging Businesses division, many are wondering how things will change as a result.

According to a source at the company, the answer is: They won’t, really. Asked how Yahoo! Telemundo is going to be organized under the new unit, Yahoo! spokesperson Lourdes de la Torrientes told Portada, “Yahoo! Telemundo venture will remain the same.  There will continue to be teams on both Yahoo! and Telemundo sides managing the property.”

De la Torrientes added, “Telemundo is still part of the Yahoo! network; it is one of the seven properties included in the Yahoo! Hispanic Americas group, which include:  Yahoo! Telemundo, Y! Argentina, Y! Mexico, Y! Chile, Y! Peru, Y! Colombia and Y! Venezuela.

Jay Van der Zee, National Sales Director, U.S. Hispanic, Yahoo! will have the same duties moving forward. In addition, Jose Rivera Font and Peter Blacker will still have joint responsibilities when it comes to the Yahoo! Telemundo property (yahootelemundo.com), following Blacker’s appointment as Executive Vice President Digital Media and Emerging Businesses for Telemundo.

The move will not impact Yahoo’s Latin American Properties according to Ms. De la Torrientes.

Related Article: Telemundo Unites Digital Media Business and Mobile Properties under New Division


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?