A look at what’s shaking in National Hispanic online and print advertising campaigns:

Company

Brand

Agency

Period

Vehicle

Comment

Washington Mutual

Washington Mutual

Starcom Worldwide

Q2-Q3

Print

Might extend into Q4

Nationwide Insurance

Nationwide Insurance

Dieste Harmel + Partners

Sum-mer 07

Print

Will focus on Columbus, OH & Carolinas

Western Union

Western Union

Dieste Harmel + Partners

Q3-Q4

Print

Currently doing print with Brazilian NSP

New Mex. Tourism Dpt.

New Mexico

M&C Saatchi LA

Q2

TV/Print

N/A

VA State Lotto

VA State Lotto

Elevacion

Q3

TV/Print

Richmond, Newport News, and Norfolk

Wachovia

Wachovia

Rojo Hispanic

N/A

Print

Micro-Market Strategy

Verizon Wireless

Verizon Wireless

Moxie Interactive

All of 2007

Online

Substantially Increased Online Allocation

Merck/
Schering-Plough

Vitorin

Prime Access

Q3à

Print/
Online

To Raise awareness about heart health

Toyota

Southeast Toyota

Machado Garcia-Serra

Q3

Online

Geo-targeting Hispanics in NC, FL and GA

Kraft

Jell-O

Bravo (Creative)

Q3-Q4

TV/Print

People en Español, Ser Padres, Siempre Mujer, Cosmopolitan en Español, Vanidades, Healthy Kids en Español, Comida y Familia

Source: Portada Media Buyer/Planner Directory


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.


ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

ANA’s New Alliance Helps Step Up Game in Multicultural Marketing

We caught up with industry pioneer Rochelle Newman-Carrasco of Walton Isaacson at the ANA Multicultural Conference and asked her a few questions about the growing momentum of The Alliance of Multicultural Marketing (AIMM).