A look at what’s shaking in National Hispanic online and print advertising campaigns:

Company

Brand

Agency

Period

Vehicle

Comment

Washington Mutual

Washington Mutual

Starcom Worldwide

Q2-Q3

Print

Might extend into Q4

Nationwide Insurance

Nationwide Insurance

Dieste Harmel + Partners

Sum-mer 07

Print

Will focus on Columbus, OH & Carolinas

Western Union

Western Union

Dieste Harmel + Partners

Q3-Q4

Print

Currently doing print with Brazilian NSP

New Mex. Tourism Dpt.

New Mexico

M&C Saatchi LA

Q2

TV/Print

N/A

VA State Lotto

VA State Lotto

Elevacion

Q3

TV/Print

Richmond, Newport News, and Norfolk

Wachovia

Wachovia

Rojo Hispanic

N/A

Print

Micro-Market Strategy

Verizon Wireless

Verizon Wireless

Moxie Interactive

All of 2007

Online

Substantially Increased Online Allocation

Merck/
Schering-Plough

Vitorin

Prime Access

Q3à

Print/
Online

To Raise awareness about heart health

Toyota

Southeast Toyota

Machado Garcia-Serra

Q3

Online

Geo-targeting Hispanics in NC, FL and GA

Kraft

Jell-O

Bravo (Creative)

Q3-Q4

TV/Print

People en Español, Ser Padres, Siempre Mujer, Cosmopolitan en Español, Vanidades, Healthy Kids en Español, Comida y Familia

Source: Portada Media Buyer/Planner Directory


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Portada Staff

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