Ad Campaigns: Tampico, Home Depot, Bank of America, Obama Campaign

The following is a summary of recent ad campaigns targeting Hispanics:

Company  Agency Period Vehicle Comment
         
Tampico Paco Communications Q3-Q4 Billboards, Mobile, Radio, Print  "Discover Your Tampico" Campaign
Home Depot Vidal Partnership Q2-Q4 Online "Handyman al Rescate" How-to video channel on Univision.com
BofA BBDO Q3
TV, Radio, Print, ATM
"Hacia Adelante" campaign promoting benefits of having an account.
Obama Campaign N/A Q3-Q4 Print, Radio, TV, Online $20 Million effort will focus on CO, NV, NM, FL.
Hyundai Motors Inc. LatinWorks Q4 TV, Online "Descubrelo tu mismo" campaign.

To get access to a complete Online Directory with detailed contact information of more than 1,600 Leading Agency and Marketing/Advertising decision makers please click here.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?


Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation Buys Time Inc. for US$2.8 billion

Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.