Hawaii Hispanic News Brings the Aloha Spirit to the Hispanic Market and the Hola Spirit to Hawaii

Headed up by the wife/husband duo of Marie and Jose Villa, the Hawaii Hispanic News was first launched in 1994 to serve the state’s diverse Latino population. However, after 5 years, the paper was forced to stop production. As Marketing Director/Editor Marie Villa tells Portada, “The advertising just wasn’t there.”

However, in May of this year, after almost a decade on Hiatus, the presses were fired up and the paper was again in production: “The state’s Latino community experienced strong growth and so we thought the time was right to get it going again,” explains Ms. Villa.

According to Ms. Villa, at 105,000, Hispanics account for about 10% of the population, though until recently, they were largely invisible in the state’s consciousness. “One factor is that there aren’t really any Hispanic barrios here, because everyone just lives where they can afford to,” says Villa, who is also the President of the state’s Latino Business Chamber of Commerce.

With the Hawaii Hispanic News the Villas are seeking not just to serve the State’s Hispanics with news and information, but to feature Hispanics who are making a positive impact on thir communities and on the state as a whole. As Senior Editor Jose Villa states emphatically, “We’re not anti-anybody. We’re just pro-Latino!”

The English-language paper currently distributes 5,000 free monthly copies of it’s 20-page paper, and plans to boost that distribution to 7,500 shortly. It distributes through 60 locations in all, including all military bases, Hispanic restaurants, and other locations. HHN is also available by subscription.

Major advertisers include the Bank of Hawaii, the AARP and the American Cancer Society, thought the majority of advertising is local.

According to Ms. Villa, the paper’s most popular page is “A Donde Estamos?”, which profiles 6 Latinos a month, chronicling their interests and contributions to the community.

The paper also serves as a cultural pillar, hosting mixers and barbecues and sponsoring scholarship programs and the Annual Hawaii Hispanic Achievement Awards.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.