Telemundo Unites Digital Media Business and Mobile Properties under New Division
"Research indicates that Hispanics over-index on digital and mobile usage," added Jacqueline Hernandez, Chief Operating Officer, Telemundo. "Such findings, coupled with Telemundo's unique original content capabilities across all screens, provide the perfect formula for delivering a comprehensive media strategy. Peter's leadership in this space continues to take Telemundo to the next level while further positioning the network as a major industry player that can produce and distribute top-tier content on all platforms to both our advertisers and audience."
Blacker added, "It is exciting to be able to take Telemundo's Digital Media offerings to the next level. Our new organization will allow us to seamlessly harness the potential of Telemundo's original programming for audiences and advertisers across platforms, devices and markets."
Formerly the Senior Vice President, Digital Media, Telemundo Network Group, Blacker joined Telemundo three years ago and led the company into the digital media space. He was responsible for developing the network's partnerships with Yahoo! Telemundo, and iTunes on the launch of iTunes Latino. He also launched the popular bilingual youth site, holamun2.com.
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