Changing Hands

Payless – ShoeSource is now handled by Zenith Optimedia (and Hispanic buy Zenith Optimedia Multicultural).

Mindshare Chicago is handling media buying and planning duties for American Family Insurance. Mindshare Multicultural has taken over responsibilities for the Hispanic market.

Media buying and planning duties for Jack in the Box, a former Enlace (see note below) account, have been taken over  by Los Angeles based  Agencia Orci.

Earlier this month, multicultural marketing agency AIM  appointed Hispanic agency veteran Rochelle Newman Carrasco as Chief Branding & Insights Strategist. Prior to joining, Newman-Carrasco co-founded Hispanic ad agency Enlace Communications, where she oversaw direction and development of marketing and research programs. The agency is now part of AIM and Newman- Carrasco and the Enlace team have joined AIM's Escondido, CA based office..AIM’s media planning and buying team is lead by Sonia Gutierrez Carstensen.

Get detailed contact information of more than 1,800 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). Click here.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.