Zoom Launches “Zoom Forward”
Out of home media and marketing company Zoom has launched a new multicultural division called Zoom Forward.
The formation of Zoom Forward is an extension of the numerous programs the company has developed that have been targeted towards Hispanic or African American consumers, including campaigns for such brands as Pepsi, HBO, and Procter & Gamble.
With over 6,000 venues in three networks across 50 markets Zoom's media business features a Social Network of bars and restaurants, a Fitness Network of health clubs, and an Active Family Network made-up of indoor soccer and sports facilities, family fun centers, and bowling centers. Of these venues, over 1,000 reach Hispanic and African American audiences.
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