Hispanic Media May Reap Record Political Advertising Haul Ahead of Presidential Election
According to a recent Bloomberg report, the 2008 presidential campaign may yield considerable ad-investment from now through the November elections, particularly in key battleground states Colorado, Florida, New Mexico and Nevada, where Hispanics comprise 12%-37% of voters.
Entravision COO Philip Wilkinson says that the money should start rolling in at the end of August.
Univision CFO Andrew Hobson said that the company could pull in as much as $20 million in ad investment in H2 of 2008, representing a 78% increase in political ad spending over 2004, attesting to the increasingly important role Hispanics are expected to play in this election.
Both campaigns have expressed their intentions of competing fiercely for the Hispanic vote in these battleground states.
Executives at Telemundo say that it expects a quarter of its available ad time to be blocked off for political advertising.
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