Social Networking Sites Posting Huge Growth in LatAm

While the popularity of social networking sites in the U.S. has tapered off somewhat, a recent ComScore study shows that these sites are growing quickly in Latin America.

While social networking sites grew by around 9% in the U.S. between 2007 and 2008, that figure was closer to 33% in Latin America, according to the ComScore report.

Facebook seems to be pulling out ahead of the pack, posting 1055% growth in unique visitors between ’07 and ’08. Whereas the site’s membership stood at just over 1 million in 2007, it has now reached almost 12 million users in the region.

Related Articles:

Hispanic Social Networking Sites Take Off

Sonico: South America's Fastest Growing Social Network


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.