Cisneros Group and China Central Television Reach Accord

Venevision International, a Cisneros Group company that produces and distributes Spanish-language programming, and China Central Television have reached a content sharing agreement amidst the 2008 Beijing Summer Olympics.

Both Venevision and CCTV are keen to gain exposure in each other’s markets, and have cited their content sharing and distribution partnership as crucial to advancing those efforts.


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Editorial Staff

Portada Staff

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