Ad Campaign: BofA Launches “Hacia Adelante” Effort
Seeking to broaden their base of Hispanic clientele, Charlotte, N.C. based Bank of America is launching a new ad campaign dubbed “Hacia Adelante”, which translates loosely to “Way forward.”
True to its name, the effort seeks to highlight the importance of holding a bank account when making crucial financial choices, such a funding an education, purchasing a home or automobile, or starting a business.
The campaign, which includes television, radio, print, ATM and branch advertising, and runs through Sept. 7, also boosts BofA’s bilingual resources, such as their Spanish-speaking staff and in-language brochures and online materials.
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