Advertising Campaigns: Rooms to Go

Rooms to Go, the furniture company, opened four stores in the Houston area (Baybrook Mall, The Woodlands, Stafford and Willowbrook). The new stores add to an already long list of Texas locations, including stores in Dallas, Austin and San Antonio.

To support its expansion in Houston, Rooms to Go, one of the leading FSI advertisers in Hispanic newspapers, has advertised in Spanish media with a multimedia advertising campaign that covers: TV, radio and newspaper advertising.” Martha Kruse, Sr. Director, Multicultural Marketing at Rooms to Go, tells Portada.

Rooms to Go works with prominent figures in the communities they serve, as well as with leading brands like Disney, NASCAR, and Cindy Crawford Home. The Cindy Crawford Home Collection is a specialty collection exclusive to Rooms to Go and features bedrooms, living rooms, dining rooms and children's furniture collections.


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