Intelligence: Top 25 Most Visited Websites by U.S. Hispanics

According to the comScore data below, the top 7 sites most visited by U.S. Hispanics in 2008 maintained their standings between the months of April and July, with Google sites leading the pack at 14.84 million monthly unique visitors.
 
Indeed, it has been a banner year for Google, particularly in its competitive position with Yahoo! Just last June, Yahoo! site led Google sites in unique Hispanic visitors by nearly a million. And while April, 2008, witnessed Yahoo! closing in on Google’s unique visitor count, and narrowing its lead to just 1,000, Google accelerated ahead of Yahoo! in the months of May and June, widening that margin to 107,000. With each site’s monthly Hispanic visitor base hovering around 14.75 million, the race is certainly on.
 
 
Top Properties: US Hispanics
 
 
June 2008 vs. June 2007
 
 
 
Source: comScore Media Metrix
 
 
 
 
 
 
 
 
 
 
 
Audience: All U.S. Hispanics - Home/Work/College-University Locations
 
 
 
 
 
 
 
 
 
Unique Visitors (000)
 
Jun-07
Jun-08
% Change
Total Internet : Total Audience
178,839
189,873
6
Total US Hispanics
16,546
20,073
21
Google Sites
12,436
14,840
19
Yahoo! Sites
13,351
14,733
10
Microsoft Sites
12,233
12,923
6
AOL LLC
N/A
10,959
N/A
Fox Interactive Media
8,450
10,446
24
eBay
7,974
6,981
-12
Ask Network
5,077
5,555
9
Apple Inc.
5,138
4,961
-3
Viacom Digital
4,743
4,846
2
Amazon Sites
4,896
4,662
-5
Wikipedia Sites
4,624
4,647
0
Turner Network
N/A
3,816
N/A
Disney Online
3,228
3,632
13
Photobucket.com LLC
3,219
3,602
12
Glam Media
2,145
3,480
62
FACEBOOK.COM
1,782
3,374
89
New York Times Digital
3,557
3,017
-15
CNET Networks
3,014
2,976
-1
Gorilla Nation
3,077
2,867
-7
Adobe Sites
4,048
2,831
-30
Superpages.com Network
1,830
2,685
47
Verizon Communications Corporation
2,066
2,673
29
AT&T, Inc.
3,434
2,664
-22
Weather Channel, The
2,873
2,627
-9
Connexus
2,851
2,489
-13
Source: comScore
 
Green highlighted companies in the chart above reflect those who ascended the ranks between April and July of this year, while red highlighted companies are those that lost ground during these months.
 
Trends:
*Networks continue to dominate the charts, as measured by unique visitors, holding the top five slots of sites most visited by U.S. Hispanics. As we see in the chart, Ebay is the top performing stand-alone site, garnering 6.98 million Hispanic monthly uniques. Noteworthy is the fact that this figure is down 12% from last year, representing a loss of almost a million Hispanic monthly uniques. This fact is likely correlated with the economic slowdown that has rocked the nation in the intervening months.
 
*Also interesting to note is that between April and July 2008, Univision.com was bumped from the top 25 Hispanic-visited sites, leaving the list devoid of any purely Hispanic sites.  


*Still, U.S. Hispanic Internet usage continued to outpace overall Internet usage, growing by 21% in June of this year, as compared with June of 2007. Overall Internet usage grew by just 6% during the same time period.  
 
Top Properties: US Hispanics
 
 
 
April 2008 vs. April 2007
 
 
 
Source: comScore Media Metrix
 
 
 
 
 
 
 
 
 
 
 
Audience: All Persons at U.S. Home/Work/College-University Locations
 
 
 
 
 
 
 
 
 
Unique Visitors (000)
 
Apr-07
Apr-08
% Change
Total Internet : Total US Audience
178,079
190,728
7
Total Internet : Total US Hispanic Audience
16,527
19,807
20
Google Sites
12,244
14,534
19
Yahoo! Sites
13,031
14,533
12
Microsoft Sites
11,489
12,651
10
AOL LLC
N/A
10,818
N/A
Fox Interactive Media
8,917
10,726
20
eBay
8,169
7,959
-3
Ask Network
4,773
5,668
19
Wikipedia Sites
4,707
5,380
14
Apple Inc.
4,240
4,876
15
Amazon Sites
4,322
4,799
11
Viacom Digital
4,562
4,596
1
Time Warner - Excluding AOL
N/A
4,315
N/A
New York Times Digital
3,933
3,500
-11
Photobucket.com LLC
3,184
3,128
-2
Disney Online
2,615
3,089
18
Glam Media
1,011
3,001
197
FACEBOOK.COM
1,525
2,845
87
AT&T, Inc.
2,545
2,813
11
Adobe Sites
2,884
2,813
-2
Atrinsic, Inc.
N/A
2,781
N/A
Weather Channel, The
2,765
2,706
-2
Superpages.com Network
1,859
2,678
44
CNET Networks
3,211
2,661
-17
Verizon Communications Corporation
2,353
2,601
11
UNIVISION.COM
2,847
2,595
 
Source: comScore
 

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