Comcast and Entravision Team up for Spanish-language Political Coverage
Comcast and Entravision Communications have teamed-up to deliver Spanish-language content for the upcoming 2008 Democratic National Convention.
As part of the partnership, Comcast will provide Spanish-language translation services for content and programming from the Democratic National Convention, which will give Entravision up to eight hours of content per day to air across its network of radio and television stations and stream on its websites.
In addition, Comcast Latino, the online destination for Latinos, will stream video content of the Democratic National Convention on its popular site, Comcast.terra.com, which is powered by Terra.com, which currently registers 2.6 million unique viewers in the U.S. per month.
The move fits in well with the Democratic Party’s recently announced plans to intensify Latino mobilization efforts, worth a purported $20 million.
According to a source at Entravision, the company is open to working with the Republican National Convention, but so far no agreements have been reached.
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