According to a recent study conducted by BIG Research, the following was found to be true of U.S. Hispanics 14+ who play video games, as measured against the general 14+ gaming population and all U.S. Hispanics 14 years of age or older. Key Indices are highlighted.
|
All 14+ Play Video Games |
Hispanic 14+ |
Hispanic 14+ Play Video Games |
|
|
|
|
Male |
60.6% |
58.2% |
69.2% |
Female |
39.4% |
41.8% |
30.8% |
Total |
100.0% |
100.0% |
100.0% |
|
|
|
|
Married |
37.7% |
43.7% |
37.1% |
Living with Unmarried Partner |
11.7% |
12.4% |
15.0% |
Divorced or separated |
7.0% |
8.7% |
5.0% |
Widowed |
1.7% |
1.7% |
1.0% |
Single, never married |
41.0% |
32.2% |
41.2% |
Same Sex Union |
0.9% |
1.3% |
0.7% |
Total |
100.0% |
100.0% |
100.0% |
|
|
|
|
Average Age |
32.9 |
36.0 |
30.9 |
Findings:
*6.6% fewer Hispanic gamers are married than Hispanics who do not play games.
*Hispanics lead the pack in being single, never married.
*Hispanic gamers are predictably younger than Hispanic non-gamers; on average about 5 years younger
|
All 14+ Play Video Games |
Hispanic 14+ |
Hispanic 14+ Play Video Games |
|
|
|
|
Business Owner |
5.4% |
7.0% |
5.7% |
Professional/Managerial |
20.8% |
25.6% |
22.1% |
Salesperson |
6.1% |
5.5% |
7.2% |
Factory worker/Laborer/Driver |
8.5% |
6.6% |
8.0% |
Clerical or Service Worker |
9.3% |
11.9% |
10.3% |
Homemaker |
7.9% |
8.8% |
8.8% |
Student, High School or College |
18.6% |
13.9% |
19.4% |
Military |
1.6% |
1.0% |
1.4% |
Retired |
5.1% |
5.7% |
2.7% |
Unemployed |
11.2% |
9.0% |
10.2% |
Disabled |
5.5% |
4.8% |
4.3% |
Total |
100.0% |
100.0% |
100.0% |
|
|
|
|
Average HH Income |
$ 49,666 |
$ 51,260 |
$ 47,083 |
Findings:
* 3% fewer Hispanic gamers are in Professional/managerial roles than Hispanics who are not gamers.
*Hispanic gamers led the pack in matriculation.
*Hispanic gamers made an average of about $4,300 less per year than Hispanic non gamers.