Verizon Wireless Launches “HopeLine” Domestic Abuse Initiative

Verizon wireless has launched a new initiative aimed at helping out victims of domestic abuse.

The company’s HopeLine initiative distributes free phones and airtime to victims of domestic violence. By calling “#HOPE”,  victims are conneted to the National Domestic Violence Hotline

Olga Mendez, human resources manager at Verizon Wireless and herself a survivor of an abusive relationship, gives Spanish-speaking women support and practical advice. Says Mendez, “Of all the opportunities I’ve had at Verizon Wireless, none have been more important than the chance to help other victims of domestic violence.”


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA

Dentsu Aegis Network Acquires Agency Global Mind

Dentsu Aegis Network Acquires Agency Global Mind

This is the third Latin American acquisition this year after the Japanese giant acquired M8 and White Label in April. Global Mind will triple the headcount of iProspect and strengthen Dentsu Aegis' pan-regional reach. 


4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

4 Truths and One Lie About Multicultural Marketing According to Mel Rodriguez & Co, Starcom, Walton Isaacson…

We talked to Melissa Rodriguez, Dana Bonkowski, Albert Thompson, and Teylez Perez about the future of brands in an increasingly multicultural world. Reports estimate that by 2065 Hispanics will account for one-quarter of U.S. population. Brands should be aware of this opportunity and find appropriate communication strategies.


IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI Reveals U.S. Hispanic Shoppers Spend US $94 Billion on CPG Products

IRI (Information Resources Inc.) has published the results of a new report revealing the most successful new product launches for Hispanics, as well as the top new natural brands for Hispanic shoppers. The Hispanic community is the fastest-growing ethnic group in the nation and spends more than US $94.7 billion on CPG products annually.