Portada confirms two Ad-Market Insiders to speak at Hispanic Digital and Print Media Conference

Two high caliber speakers have confirmed their presence at our Second Annual Hispanic Digital and Print Media Conference & Networking/Awards Dinner  NYC, Oct 9.:  

  • Craig Desens, Chief Development Officer of NSA Media and President of the Home Depot account, will talk about how big box retailers allocate their budgets to reach Hispanic audiences.

  • Beth Fidoten, Print Director at Initiative Media, will explain how a general market print buyer views Hispanic Media, with a particular emphasis on health care advertising. Fidoten buys media for Bayer brands including Aspirin, Alleve, One-a-Day, Alka Seltzer etc…
    As a Hispanic magazine publisher recently told Portada, 60% of his ad sales come from general market agencies. Get a first hand look at the general market agencies perspective towards the Hispanic market.

Stay tuned for updates on the impressive lineup of Digital Media luminaries Portada has secured to speak at the event.

Early Bird tickets (expiring July 31) are selling fast. Make sure you secure your ticket at this must attend Conference . Click here or paste this link (/conference/registration.aspx?cid=2)  into your browser to buy your ticket TODAY.


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Editorial Staff

Portada Staff

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