Portada confirms two Ad-Market Insiders to speak at Hispanic Digital and Print Media Conference

Two high caliber speakers have confirmed their presence at our Second Annual Hispanic Digital and Print Media Conference & Networking/Awards Dinner  NYC, Oct 9.:  

  • Craig Desens, Chief Development Officer of NSA Media and President of the Home Depot account, will talk about how big box retailers allocate their budgets to reach Hispanic audiences.

  • Beth Fidoten, Print Director at Initiative Media, will explain how a general market print buyer views Hispanic Media, with a particular emphasis on health care advertising. Fidoten buys media for Bayer brands including Aspirin, Alleve, One-a-Day, Alka Seltzer etc…
    As a Hispanic magazine publisher recently told Portada, 60% of his ad sales come from general market agencies. Get a first hand look at the general market agencies perspective towards the Hispanic market.

Stay tuned for updates on the impressive lineup of Digital Media luminaries Portada has secured to speak at the event.

Early Bird tickets (expiring July 31) are selling fast. Make sure you secure your ticket at this must attend Conference . Click here or paste this link (/conference/registration.aspx?cid=2)  into your browser to buy your ticket TODAY.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.