Mensaje TV Readies for August Launch

Hispanic Internet TV is growing. Mensaje Media LLC, a Miami based Internet TV company, and a wholly-owned subsidiary of Corporate Broadcast Company Inc. was formed in May 2007 – the beta site quietly went live in December 2006. An official launch of the website is planned for July/August this year.
 
According to Dr. Federico Subervi, spokesperson for Mensaje TV and also Director of the Center for the Study of Latino Media and Market  at Texas State University San Marcos, Mensaje TV aims to provide more relevant information specific to the lives of
young Latina professionals. The revenue model is advertising-based on with all types of online advertising including video pre-roll.
 
Advertising sales are handled by Hola Networks. Mensaje TV features advertising from McDonalds, Boost Mobile, Volkswagen, Verizon and Chevrolet, to name a few.
 
 
Aspirational Content for the Latina Woman
Mensaje TV offers on-demand internet content in the following areas:
Health, Faith, Lifestyle. Subervi emphasizes that “The service has an aspirational and empowering side to Latina professionals.”
 
Content is available in English and Spanish and in some other areas there will be Portuguese coverage.
 
“On-demand search for information, downloading information, blogging and networking all of that is available,” Subervi tells Portada.
 
There are hundreds of hours Mensaje TV has bought from third parties. In addition, there are many new shows planned. Approximately 90% of the online TV content is produced outside of Mensaje TV. The company outsources certain functions and builds content through partnerships and strategic alliances. For health content, Mensaje TV, partners with Hispanic health magazine and website Un Buen Doctor. The faith channel soon will have programming (under the name of “Shalom) targeted to Latina Jews, Subervi concludes.

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.