Advertising/Outreach Campaigns

 

Brand

Company

 

Agency

Period

Vehicle

Comment

Tecate Light

Heineken

SMG-NY (planning – buying)

Adrenalina-(Creative)

June 30 -rest of year

English TV: ABC, CBS, FOX and NBC, cable channels (incl. ESPN, History Channel, and Discovery Channel). Spanish TV: Univision, Telemundo and Telefutura Print ads:July issue of Maxim en Español , Radio, out-of-home and POS materials.

Dual-language advertising campaign targeting Mexicans and Mexican-American adults. Throughout 20 markets, Geographical emphasis on the Southwest.

Ikea - Orlando

Ikea

Prospecting a Campaign targeting Orlando Hispanics (Agency is OMD Latino)

TBD

TBD. Wants to reach Orlando and Gainesville College Students.

Advisers to Ikea have suggested bilingual advertising:English message mixed with a few Spanish phrases. Targeting  Puerto Ricans who sometimes prefer English over Spanish.

Naco

Naco

TBD

Ongoing

E-Commerce Partnership between Naco to sell clothing on virtual world site There.com

Companies reached an agreement in order to appeal to the 19 million Hispanics online.

State Farm

State Farm

Ya Es Hora" (It's About Time)- Public Series Campaign

(Hispanic Agency is OMD Latino)

July until Elections

Impremedia and Univision have commited to donate airtime and pages.

Lead sponsor ($1 million) of the largest national campaign thus far to encourage Latinos to become U.S. citizens and register to vote

Grupo Modelo

Corona Extra

Casanova Pendrill

July until end of year

TV: Univision, Telemundo, Telefutura. Radio: in 46 spot markets. Out-of-home, targeted print and retail promotions

Ad spend will be slightly up vs. 2007. Including Emerging Markets.

Pizza Hut

Tuscany Pastas

Dieste Harmel

June 29-Year end

Spanish-language TV and and Radio Spots

Spot, titled "Cooking Show," was shot in Mexico City.

McCain

McCain Campaign

NA

June-July

Spanish-language Radio Ads

Stations in Florida, Nevada and New Mexico

Obama

Obama Campaign

GMMB

Mid-July until Elections

All Spanish-language Media

Nationwide

 


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