Online Penetration Soars in Latin America [2-B]
“Internet access has become exponentially more widespread in Latin America, thanks in large part to the proliferation of ‘locutorios,’ or cyber-cafes,” says Fabia Juliasz, CEO, Latin America, IBOPE / NetRatings, an internet measurement company based in Brasil.
Juliasz says that the growth in Latin America Internet access is most marked in Brasil, where the online ad-spend already exceeds the cable ad-spend, a reality that has U.S. ad-networks reeling with envy. Among Spanish-speaking countries, Chile boasts the highest internet penetration per capita, with approximately 41%, or 6.7 million of its 16.5 million citizens logging on regularly.
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