Online Penetration Soars in Latin America [2-B]

“Internet access has become exponentially more widespread in Latin America, thanks in large part to the proliferation of ‘locutorios,’ or cyber-cafes,” says Fabia Juliasz, CEO, Latin America, IBOPE / NetRatings, an internet measurement company based in Brasil.

Juliasz says that the growth in Latin America Internet access is most marked in Brasil, where the online ad-spend already exceeds the cable ad-spend, a reality that has U.S. ad-networks reeling with envy. Among Spanish-speaking countries, Chile boasts the highest internet penetration per capita, with approximately 41%, or 6.7 million of its 16.5 million citizens logging on regularly.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.