¿Cómo se relacionan los proveedores de servicios para telefonía móvil con las compañías de medios?
07/01/2008
El modelo estándar para trabajar con un socio tradicional de medios de comunicación es la licencia de contenido de difusión nacional.
July 1, 2008
How do Mobile Service Providers Partner with Media Companies?
07/01/2008
The standard model for working with a traditional media partner is to license their syndicated content
Beyond Product Placement: Advertiser as Content Creator
07/01/2008
An example of advertisers attempting to connect with Latin youth on their own terms came this past year in the Latin American market, when FOX and Axe deodorant teamed up to produce a custom animated series.
Target: Hispanic Youth Market
07/01/2008
The Hispanic youth market might well be the Holy Grail in the Hispanic marketing space.
Controlling the Message: PR Outreach in the Hispanic Market
07/01/2008
Ah….Public Relations. The term itself seems to embody some of the spin that so characterizes the field.
Tough Times in the Motor City Rub Off on Hispanic Market
07/01/2008
Anyone with a pulse is aware that U.S. automakers are seeing some of the toughest financial times they’ve faced.
Focus On: Private Equity in Hispanic Media
07/01/2008
A Q&A with Daniel Jinich, Managing Partner of ACON Investments, a Washington DC based international private equity investment firm, who is an investor in print and digital media publisher Impremedia.
Weathering Challenging Times: A How – To Guide
07/01/2008
It’s no secret that the Hispanic newspaper industry, like the general market newspaper industry, has weathered some tough times recently.
Latinos Drive U.S. Mobile Landscape
07/01/2008
In the pitched battle for Hispanic market share, mobile service providers are targeting this prized demographic with special features and plans.