How do Mobile Service Providers Partner with Media Companies?
The standard model for working with a traditional media partner is to license their syndicated content
The standard model for working with a traditional media partner is to license their syndicated content
Portada Speaks with Time Fielding, President of Buzzd Mobile
An example of advertisers attempting to connect with Latin youth on their own terms came this past year in the Latin American market, when FOX and Axe deodorant teamed up to produce a custom animated series.
The Hispanic youth market might well be the Holy Grail in the Hispanic marketing space.
Ah….Public Relations. The term itself seems to embody some of the spin that so characterizes the field.
Anyone with a pulse is aware that U.S. automakers are seeing some of the toughest financial times they’ve faced.
A Q&A with Daniel Jinich, Managing Partner of ACON Investments, a Washington DC based international private equity investment firm, who is an investor in print and digital media publisher Impremedia.
It’s no secret that the Hispanic newspaper industry, like the general market newspaper industry, has weathered some tough times recently.
In the pitched battle for Hispanic market share, mobile service providers are targeting this prized demographic with special features and plans.