Univision and Zubi Advertising Sign Mammoth Deal

Miami’s Zubi Advertising and multi-platform media giant Univision have just announced a deal reported to be worth nearly $80 million.
 
Under the terms of the agreement, Zubi will be able to advertise on Univision’s radio stations, its three networks (Univision, Galavision and Telefutura), its 60+ TV stations and the websites of these properties.
 
Zubi’s clients that stand to benefit from the deal include American Airlines, Ford Motor Company and SC Johnson, among others. The size of individual programs was not disclosed, although they were said to vary in size and duration.
 
The breadth of the agreement is indicative of a more holistic and integrated sales approach adopted by Univision’s CEO Joe Uva, who took the reins just last year, promising to break down barriers to a one-stop shop. With this deal, it appears he is making good on that promise (See Univision Upfront article below for more info)
 
Related Articles:
 
 
Ford’s Lucha Libre (March, ’08)

Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.