Spanish-language newspaper publisher Impremedia has just announced a mobile distribution strategy that will likely be adopted my many other Spanish-language newspapers nationwide, as they struggle to keep pace with an increasingly Internet-prone audience, and become more relevant in the digital age.
Impremedia has partnered with mobile services company 4INFO to handle distribution of the free alerts, which will be available in three distinct categories: Entertainment, Sports, and Politics. The mobile alerts allow us to target end users by their preference. Right now we have 3 subjects, but more will come. That way the advertising is a self-select process,” Arturo Duran, CEO of ImpreMedia Digital LLC, tells Portada “We are in conversations with several advertisers that I can't disclose at this time. But there is huge interest in this.”
The purpose of offering the alerts in these three areas is to concurrently serve the needs of readers seeking specific content, and advertisers seeking specific targets. 4INFO specializes in delivering highly targeted advertising through its SMS ad network.
To sign up to receive these free alerts readers can use their mobile phones to send a text message to 44636 with the keyword DEPORTES, VOTO or ENTRE; or by entering their mobile number into an online form at http://www.impre.com/alertas/
Subscribers will receive from one to three daily alerts with the latest headlines per topic, in Spanish. The mobile alerts will be offered by all of ImpreMedia's publications and by its new internet portal, http://www.impre.com.
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