Changing Places

Arthur Rockwell is the new Vice President of Enterprise Sales at LatinForce. Until recently, Rockwell worked for CBS Outdoor Latino as the Senior Vice President of Sales.

Castalia Communications has promoted Demian Torres-Bohl to Marketing & New Media Director.

Gladys M. Arroyo has been hired as advertising director for The Doings and Sun-Times News Group Development,.Arroyo, 42, will be in charge of the outside advertising sales staff of The Doings. Her STNG development duties will be directed by Barbara Swanson, group vice president of advertising and marketing for the Sun-Times News Group. She will also report to Peggy Cunniff, vice president, advertising and north region director for the Sun-Times News Group and Pioneer Press.

Don Jagoda Associates recently hired Bernard Macias as their Director of New Business Development, Hispanic Market which means that DJA Hispanic Market which means that DJA is equipped to deliver professionally run promotional programs for both General and Hispanic markets.


Trackback from your site.

Editorial Staff @portada_online

Portada Staff

MORE FROM PORTADA


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.