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June 16, 2008

Changing Places

Joseph A. García {SBS}, Luz Varela{Edelman}, Matt Neidl {Octagon}, Sergio Salinas {Creative Civlization}, Bill Vincent {Impremedia}

Changing Places [13-A]

Joseph A. García {SBS}, Luz Varela{Edelman}, Matt Neidl {Octagon}, Sergio Salinas {Creative Civlization}, Bill Vincent {Impremedia}

Advertising Campaigns: Applica

The marketer and distributor of a wide range of household appliances (e.g. George Forman and Black & Decker) is planning a multi-million dollar Hispanic campaign this summer. It also narrowed down the search for an infomercial agency to two. An TV, print, digital and direct marketing campaign. Read all about it…