Hispanic List Market: Time Inc. Boosts People en Espanol List

Time Inc. touted its People en Espanol subscriber list at DM Directo Days in New York; the list includes physical and email addresses of current and past subscribers.
 
The People en Espanol List is comprised of:
 
Active Subscribers: 276,226
Female Subscribers: 152,933
DTP Subscribers: 131,807
DMS Subscribers: 55,516
6 Month Expires: 76, 143
HHI $50 +: 106, 908
Subscribers Age 50+: 55,287
 
Dempographically, People en Espanol’s readers are:
 
62% Female; 38% male
Median Age: 34
Median Income: $42,903
Have Children: 67%
 
People en Espanol’s Email list includes 54, 571 Email Actives and 21,980 Email Expires. Email Addresses can be segmented by gender, source, recency, and geographic selections.
 
Some of Time Inc.’s past list clients include: Kraft Foods, AARP, March of Dimes, Rodale Inc., Scotia Bank Doubleday and others.
 
Other list brokers in attendance at DM Directo Days were Adrea Rubin Management Inc., which manages the Apollo Spanish speaking  list of 26,119 1-monht Hotline callers, and List Services Direct, which manages a Hispanic list of over 9 million names and addresses, with a base price of $65.00 CPM.
 

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