Ad-Tech Day 2: Top Media Companies Discuss Multi-platform Content and Advertising

At the second day of Ad-Tech Miami cross-platform distribution was a key topic. In a panel titled Hispanic Media and Entertainment: Programming, distribution and advertising in a multi-platform world, speakers from Starmedia, Televisa and Batanga LIVE/Publishing highlighted their experiences.

Speaking on which brands are doing the best job reaching out to Hispanic audiences with a 360 approach, Jacques Hart commented that Telemundo is doing a good job tying in broadcast and online initiatives.

Borja Perez VP Market Development, Yahoo! Telemundo Alliance Leader, said “Verizon and other telecom companies have aggressively adopted the 360 approach, and we’re seeing automakers also starting to get into the mix.”

Jacques Hart, commercial director of Televisa Publishing, discussed a deal that his company recently inked with Microsoft, giving it access to the company’s “Silverlight” platform, a system which outfits sports arenas with over 160 cameras, allowing consumers to not only watch events on television, but also online, controlling which cameras to experience the given event from.

“We missed the Olympics, but are now looking at World Cup and making this available to Spanish-speakers throughout the world,” said Hart.

Related Article: Online Consumer Behavior Front and Center at Day 1 of Ad-Tech Miami


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