Mobile Content Creators Strike Deals with Hispanic Media Properties
Hispanic media properties have a chance to capitalize on the heavy use of cell phones by Hispanics. Vendors-- mobile content creators, value added service providers and intermediaries--are offering partnerships to media companies. These media companies advertise information services available on mobile phones on a subscription basis,generally between $4.00 and $12 dollars a month.
Subscriptions are then shared between the mobile content producer (25% of revenues), the media property (25%), and the telecommunications operator 50%.
Consumers often opt-in for this advertising by sending SMS messages to a predetermined address. Argentina based Plus Mobile, one of the companies in this space, has struck deals with several Hispanic newspapers, including Atlanta-based Mundo Hispanico, under this business model.
Sprint Mobile Steps-up Hispanic Content (June, ’08)
Impremedia Announces Free Mobile News Alerts (June, ’08)
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