Mobile Content Creators Strike Deals with Hispanic Media Properties

Hispanic media properties have a chance to capitalize on the heavy use of cell phones by Hispanics. Vendors-- mobile content creators, value added service providers and   intermediaries--are offering partnerships to media companies. These media companies  advertise information services available on mobile phones on  a  subscription basis,generally between $4.00 and  $12 dollars a month.

Subscriptions are then shared between the mobile content producer  (25% of revenues), the media property (25%), and the telecommunications operator 50%.

Consumers often opt-in for this advertising by sending SMS messages to a predetermined address. Argentina based Plus Mobile, one of the companies in this space, has struck deals with several Hispanic newspapers, including Atlanta-based Mundo Hispanico, under this business model.

Related Article: 

Sprint Mobile Steps-up Hispanic Content  (June, ’08)

Impremedia Announces Free Mobile News Alerts  (June, ’08)


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Portada Staff

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