Brand | Company
| Agency | Period | Vehicle | Comment |
Dodge Journey | Chrysler | General market: BBDO NY Multicultural:Global Hue. Online and Web activity: Organic | Launched on April 8. | · TV · Print Adds · Digital media · Mobile marketing tour in April · Promotion in partnership with Time Inc. | The theme of the campaign is “if you can dream it, do it”
It will be one of the largest digital launch strategies of the company
|
IKEA | IKEA | Anita Santiago Advertising | 2008 | · TV
| Spanish-language campaign with slogan “enamorate mas de tu hogar," or "Love your Home More." |
Alliance for Climate Protection
| Alliance for Climate Protection
| The Martin Agency | The campaign started on April 2. | · TV · Print ads · Digital Media | The TV ad will run on network and cable channels.
Outreach to online social networks and grass-roots organizations. |
National Wildlife Federation
| National Wildlife Federation
| RightMinds | Second Half of 2008 | · Radio
| Outreach through grass-roots organizations. |
Kimberly-Clark | Scott | Mindshare/Mass Hispanic | Launched in April | · Digital Media · Trans-national event. | The campaign focuses on collecting “dichos” or sayings of US Hispanics. |
Domino’s Pizza | NA | Latinworks | Launched in February | · TV · Variety of medias | Domino’s Pizza partnered with Tellme to provide Spanish-speaking customers with an in-language ordering service. |
Time Warner Cable | NA | Al Punto | Launches towards the end of April. | · Print Television Radio · Out-of-Home advertising | TWC is offering mix of regional Mexican and Latin American channels. |
Corona | Corona and Corona Light | Casanova Pendrill | 2008 | · Out-of-home advertisements · Outdoor
| California : Mariachi musicians will play in front of the famous Hollywood sign. Miami: a South Beach hotel will display a Corona neon sign. |
State Farm | NA | Alma DDB and OMD Latino | 2008 | · TV · Radio · Print Digital
| The ads run the gamut of Latino life and it’s message is “No matter where you are in life’s journey, State Farm is there.” |
Washington Mutual | NA | Zubi Advertising | 2008 | Newspapers Nationwide | Print Media Placement firm is Ethnic Print Media |
Related Article:
Advertising Campaigns (June, ’08)