Advertising Campaigns [5-A]

 

Brand

Company

 

Agency

Period

Vehicle

Comment

Dodge Journey

Chrysler

General market: BBDO NY Multicultural:Global Hue. Online and Web activity: Organic

Launched on April 8.

·   TV

·   Print Adds

·   Digital media

·   Mobile marketing tour in April

·   Promotion in partnership with Time Inc.

The theme of the campaign is “if you can dream it, do it”

 

It will be one of the largest digital launch strategies of the company

 

 

IKEA

IKEA

Anita Santiago Advertising

2008

·   TV

 

Spanish-language campaign with slogan “enamorate mas de tu hogar," or "Love your Home More."

Alliance for Climate Protection

 

Alliance for Climate Protection

 

The Martin Agency

The campaign started on April 2.

·   TV

·   Print ads

·   Digital Media

The TV ad will run on network and cable channels.

 

Outreach to online social networks and grass-roots organizations.

National Wildlife Federation

 

National Wildlife Federation

 

RightMinds

Second Half of 2008

·   Radio

 

Outreach through grass-roots organizations.

Kimberly-Clark

Scott

Mindshare/Mass Hispanic

Launched in April

·   Digital Media

·   Trans-national event.

The campaign focuses on collecting “dichos” or sayings of US Hispanics.

Domino’s Pizza

NA

Latinworks

Launched in February

·   TV

·   Variety of medias

Domino’s Pizza partnered with Tellme to provide Spanish-speaking customers with an in-language ordering service.

Time Warner Cable

NA

Al Punto

Launches towards the end of April.

·   Print Television Radio

·   Out-of-Home advertising

TWC is offering mix of regional Mexican and Latin American channels.

Corona

Corona and Corona Light

Casanova Pendrill

2008

·   Out-of-home advertisements

·   Outdoor

 

California : Mariachi musicians will play in front of the famous Hollywood sign.

Miami: a South Beach hotel will display a Corona neon sign.

State Farm

NA

Alma DDB and OMD Latino

2008

·   TV

·   Radio

·   Print Digital

 

 

The ads run the gamut of Latino life and it’s message is

“No matter where you are in life’s journey, State Farm is there.”

Washington Mutual

NA

Zubi Advertising

2008

Newspapers Nationwide

Print Media Placement firm is Ethnic Print Media

 

Related Article: 

Advertising Campaigns (June, ’08)


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?


BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

BRAND MARKETING RESEARCH: 41% of Consumers Have Switched Brands Due to Poor Personalization

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Hispanic Mobile Network AdsMovil Provides Advertisers with Viable Alternative to Duopoly

Could Adsmovil be the long-awaited viable alternative to the Facebook/Google duopoly?