Latin American and US Hispanic Ad Campaigns [2-B]

Beauty products manufacturer Avon Products, Inc. has signed a licensing arrangement with James Bond entertainment franchise to create a new women's fragrance line called "Bond Girl 007." The company is planning on running Spanish-language TV and print advertisements throughout North America and Latin America, coinciding with the movie release this summer.

Motorola is planning a Latin American campaign for the Motorokr U9. While details are still forthcoming, the company has inked a deal with Latin American mobile services provider Movistar, which plans to advertise the new handset in Peru and Venezuela, and likely Argentina, followed by other top markets.

Related Article: Latina targets the teen market


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