HMPM Hispanic Rep Firm Expands Offering

California-based ad sales rep firm Hispanic Multimedia Print and Marketing has been busy ramping-up sales operations and diversifying its client-base. The company, headed by Miguel Sanchez, has focused mainly on print representation in the past, but recently took on two new clients.

“One great project we’ve recently signed is a weekly television show called ‘Hispanics Today,’ a weekly English-language television show produced by the produced by National Hispanic Chamber of Commerce.” The show runs on over 240 channels nationwide mainly through NBC independent affiliates. Wal-Mart has expressed interest in the show, as has Toyota, and some financial and fast food clients.

Also in line with their efforts at diversifying the client base is their recent partnership with direct marketing specialists ADS Media Group, with whom the company recently ran a Mother’s Day promotion.

HMPM has also recently welcomed sales veteran Roberto Sroka to the fold as Partner in the company. Sroka will be representing all MPR titles on the East Coast, including: Casa y Hogar, Kena, Sobre Ruedas, Newsweek and AARP’s custom publication Segunda Juventud. Sroka previously worked as VP of Sales at Megazines, and then at Televisa.

HMPM  has also recently added Notmusa/Maya Magazines group, which publishes men’s title H and TV y Notas HMPM  has also been charged with handling U.S. sales for their Mexican titles.

Lastly, HMPM  has added construction trade publication Construguia to the mix, published by Cloud Peak Firm in cooperation with Reed Construction Group Custom Media.

“As you know, we need male titles in the market,” says Sanchez. “Construguia’s distribution method is unique; it is available at the professional desk—where workers pick up their material—at Home Depot’s throughout the country.


Trackback from your site.

Editorial Staff

Portada Staff

MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.