Emerging Market: Little Rock
According to a study by the Urban Institute, Arkansas' Hispanic community was the fastest-growing in the country from 2000-05, shooting up by 48%. Arkansas was home to an estimated 130, 846 Hispanics in 2006, up 558.3% from the 19, 876 living in the state in 1990, according to the U.S. Census Bureau.
Arkansas Hispanics have an estimated spending power of $2.3 billion according to the Selig Center for Economic Growth. Hola Arkansas is a fully-bilingual paper, publishing 15,000 issues on a bi-weekly basis.
For national news and last-minute state news the paper shares stories and the content with its television partner KTHV Channel-11, the CBS affiliate for Arkansas.
Hola Arkansas is active in event advertising: “Our goal is to bring value to the investment of our clients while serving our community,” says Publisher Maura Lozano-Yancy. “We sponsor over 20 events per year; many of them are our signature events.”
*For the month of May, Portada is featuring a new emerging market profile in each newsletter. These profiles originally appeared in Portada’s April/May print issue as part of a larger piece on emerging markets and are being published here in their entirety. Next week’s May 19th newsletter will include a profile of Phoenix, Arizona/
Emerging Market Profile: Charlotte, NC (May, ‘08)
Emerging Market Profile: Atlanta (May, ‘08)
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