Advertising Campaigns: CSK Autoparts and Service Corporation International (Funeraria del Angel).
Dallas based SWJ, an advertising agency owned by the Havas Group is starting an Advertising Campaign for its client Services Corporation International (SCI). SCI, based in Houston, SCI operates more than 1,500 funeral homes and 400 cemeteries in 48 states, eight Canadian provinces, and Puerto Rico. SCI unit Funeraria del Angel provides specialized services for Hispanic customers. SWJ is starting a campaign to increase SCI’s (Funeraria del Angel) exposure in the Hispanic market. It is targeting a 55+ audience and through mostly print vehicles (both newspapers and magazines) in the top 11 Hispanic markets.
SWJ is also managing a Hispanic advertising campaign for CSK Auto Inc. main vehicles are Newspaper Advertising and online advertising in Hispanic portals.
CSK Auto, Inc. owns and operates 1,288 retail auto parts stores in 22 states under the brand names Checker Auto Parts, Schuck's Auto Supply, Kragen Auto Parts, and Murray's Discount Auto Stores. The company indicates it is the largest specialty retailer of automotive parts and accessories in the Western United States and one of the largest such retailers in the United States, based on store count.
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