Televisa Publishing Expands Research into Latin American Media
Televisa Publishing is expanding its Partnership with BIG Research to produce research about consumer behavior and media consumption in Latin American countries.
Mariana Toledo, Integrated Marketing Manager U.S., Televisa Publishing told Portada that during the next few months a study for Puerto Rico will be initiated which will be followed for Central America later this year. In 2009, the research will also comprehend other South American countries.
Also this year, Televisa will release a study about U.S. Hispanic luxury good market revealing consumer behavior and media consumption behavior of affluent U.S. Hispanics.
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