BRAND | COMPANY | AGENCY | PERIOD | VEHICLE | COMMENT |
SFO | San Francisco International Airport | NA | Summer 2008 | Print ads in Chinese, Japanese, Hispanic |
|
|
|
|
| Vietnamese, Filipino |
|
|
|
|
| Indian and Korean newspapers and magazines |
|
|
|
|
| On-line Chinese, Indian and Hispanic Web sites |
|
|
|
|
| Cantonese, Mandarin, Filipino, Indian and |
|
|
|
|
| Hispanic television |
|
|
|
|
| Banners in English throughout San Francisco |
|
BCBSAZ | Blue Cross Blue Shield of Arizona | Urias Communications | End of 2008 | Print, radio and television ads, online targeting | The campaigns' print and broadcast ads will run in both |
|
|
|
| younger Hispanics | general market and Hispanic and will also have a direct |
|
|
|
|
| mail component |
Medicare | AARP (American Association for | NA | This weak | Television spots will run inside the Beltway and | Inside the Beltway on Face the Nation, Fox News |
| Retired Persons) |
|
| and in select markets. | Sunday, Meet the Press and This Weak |
|
|
|
| Online advertising campaign, print ads in major | It will also run during news and public affaires |
|
|
|
| market, newspapers and a direct mail blitz of | programming in local markets throughout the |
|
|
|
| more than 200,000 pieces. | country |
Kleenex | Kimberley Clark | MindShare | Remainder of 2008 | Casa y Hogar magazine. Sponsorship | Sponsorship of “Sueño Americano Promotion” by writing a brief essay about their arrival in the United States |